How De-Theo Furniture Company Accelerated Furniture Sales with Generative AI on AWS

About the Company

De-Theo Furniture Company is a furniture manufacturing and interior design company that specializes in customized furniture solutions. As customer demand grew, the company sought to modernize its sales process by reducing quotation turnaround times, improving customer engagement, and making product and project knowledge easily accessible across the organization.

Customer Challenge

Preparing customer quotations required sales representatives to manually search through product catalogs, pricing sheets, material specifications, and previous project records. This slowed response times, created inconsistencies, and made it difficult to deliver personalized recommendations and access business knowledge efficiently.

Partner’s Solution

Wedgewood Services Limited developed an AI-powered Furniture Design & Sales Assistant on AWS using Amazon Bedrock and Amazon Bedrock Knowledge Bases with Retrieval-Augmented Generation (RAG). Product catalogs, pricing documents, and historical project records were securely stored in Amazon S3 and indexed for intelligent retrieval.

Amazon OpenSearch Service improved search accuracy, while AWS Lambda and Amazon API Gateway automated quotation workflows. Amazon DynamoDB stored customer interactions, Amazon Cognito and IAM secured access, and Amazon CloudWatch provided monitoring. The solution enabled instant quotations, personalized furniture recommendations, and AI-generated product descriptions for both customers and sales teams.

Results and Benefits

  • Faster quotation preparation and customer response times.
  • Personalized furniture recommendations based on customer preferences.
  • Consistent AI-powered responses using company knowledge.
  • Reduced manual work through automated proposal and content generation.
  • Improved sales productivity with a scalable AI-powered platform.

About the Partner

Wedgewood Services Limited is an indigenous technology solutions company with over 30 years of combined industry experience. The company helps organizations modernize operations through cloud, infrastructure, software development, and digital transformation solutions, delivering secure and scalable technology that drives business growth.

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